Directory profile standard
Business profile requirements
Directory pages must deliver local utility first. Paid placements, featured profiles, referral relationships, affiliate links, and sponsor relationships must be clearly disclosed.
Suggested content fields
- Business overview, service area, offer, and contact method.
- Why it is useful to Beverly Hills locals, visitors, homeowners, or relocation clients.
- Verification notes, update date, photos, map context, and editorial reviewer.
- Clear call-to-action and tracking source for referral attribution.
Monetization model
Referral partner, sponsored profile, or preferred vendor placement with clear disclosure